Panasonic has been selling smartphones in India since 2013 and on Wednesday it launched the new P88 in the country. The highlight of the smartphone is the triple-LED flash that goes with the 13MP rear camera, and an LED flash for the front facing 5MP camera. The smartphone will be available at all retail outlets with a best buy price of Rs 9,290.
The handset features a 5.3-inch IPS display with an HD 1280x720 resolution and a 2.5D curved glass on top made by Asahi. It is powered by a 1.25GHz quad-core processor paired with 2GB of RAM. For storage, there’s 16GB of inbuilt storage which can be expanded further using a microSD card of up to 128GB. It is a dual-SIM smartphone with connectivity options like 4G LTE with VoLTE support, Wi-Fi, Bluetooth 4.0, GPS and FM radio. The battery is rated at 2,600mAh and it runs on Android 6.0 Marshmallow.
Pankaj Rana, Business Head - Mobility Division, Panasonic India, said, “With the year drawing to a close, the P88 is an affordable 4G smartphone offering for the Indian market. In a first for Panasonic smartphones, the phone comes with a front LED flash for the selfie lovers The phone also comes with an anti-dust receiver to help maintain the phone for longer periods of time. We continue our endeavour to offer differentiated product offerings to our customers.”
With a number of players on the market, Panasonic will face stiff competition, especially since major Chinese players like Xiaomi and Lenovo are offering excellent devices in the budget range.