tech2 News StaffMar 06, 2017 13:28:25 IST
Netflix India has a few updates. With the Netflix CEO Reed Hastings visiting India, some major announcements have been made. For starters, Netflix will now be partnering with Airtel and Videocon, and will come pre-loaded on their Direct-to-Home (d2h) set top boxes. Netflix has also announced a partnership with Vodafone to enable carrier billing to let pre-paid and post-paid Vodafone users to pay for their Netflix subscriptions via their phone bills.
The Netflix service will come integrated with the Airtel and Videocon d2h set top boxes so that customers can directly stream Netflix on their TV sets. This bypasses the need to use dongles or smart TV apps. Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control. As long as you are a Netflix subscriber, you can use it.
It seems like Netflix will be offered as part of the set top box experience, and will not require separate internet plan for Netflix to work with Airtel and Videocon d2h. It may work on the same principle as the many on-demand services offered by all d2h operators. There is no clarity if this is indeed the case.
With these partnerships, Netflix's critically-acclaimed programmes like House of Cards, Narcos and The Crown will be easily accessible to consumers across direct-to-home and mobile platforms throughout the country.
"India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix," Reed Hastings, co-founder and CEO of Netflix, told reporters.
"Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms," Said Gopal Vittal, managing director and CEO (India & South Asia), Bharti Airtel.
"We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner," added Saurabh Dhoot, executive chairman, Videocon d2h.
In the mobile space, Netflix will partner with Vodafone on pre-paid programs and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill.
"We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers", said Sandeep Kataria, Director Commercial, Vodafone India.
Netflix launched its service globally in January 2016, including India.
"In 2017, we'll be working on making our Indian service better in every dimension," said Hastings.
"Working with some of India's top artists, we cannot wait to bring more locally-produced series and films to our more than 93 million members households around the world," he told reporters.
With inputs from IANS
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