Motorola Aura Launched in India

Motorola has just launched their rather prestigious new fashion statement of a handset the Aura here in good ol’ Mumbai. Brand ambassador Abhishek Bachchan was present to launch the handset, at Vie lounge in Juhu. The premium handset was also presented to one of India’s premium fashion designers, Manish Malhotra.

The Aura’s sexy form factor and brilliant one of a kind circular 1.55-inch display that sports 16 million colors and a 300 dpi resolution also happens to be protected by a grade 1, 62-carat sapphire crystal that makes it scratch resistant. The body is encased in Stainless steel with chemically etched textures for a bit of class. The swivel key-guard is swung around by 130 precision ball bearings. Motorola guarantees the same grace at opening, even after 100,000 times of opening and closing it.

The Motorola Aura has an aluminum keypad, Swiss-made bearings and tungsten-carbide coated gears.

Other features include -

• 2GB internal memory
• GPRS/EDGE
• Bluetooth with A2DP, USB 2.0
• 2 megapixel camera
• Music and Video player
• CrystalTalk Technology

Needless to say this is nothing more than Motorola’s version of a Vertu mobile that simply exudes a sense of chic fashion and premium quality building materials. With a price tag of a whopping Rs. 1,11,492 in these times of recession, it’s a bit of overkill in terms of price but then again it’s not for the every day user. This handset simply comes waving a flag that says – If you got it… Flaunt it!

The phone will be available from mid-March at exclusive premium stores in select cities that include Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Hyberabad, Kolkata, Ludhiana, Mumbai and Surat.