After a global launch, Lenovo India has announced its Moto C smartphone in India at Rs 5,999. While the price seems competitive and low, you literally get the bare minimum, that's needed to power an Android experience.
While the models announced globally came in 1 GB (Moto C) and 2 GB RAM (Moto C Plus) flavours, Moto seems confident that the Moto C with 1 GB RAM would suffice for the Indian market.
The device packs in a 5-inch FWVGA (854 x 480 pixels) display and is powered by a 1.1 GHz MediaTek MT6737M quad-core chipset with 1 GB RAM. The handset will be available with 8 GB or 16 GB storage options and can be expanded up to 32 GB using the micro SD card slot.
There’s a 5 MP primary camera with a 74-degree field of view, fixed focus lens and an LED flash. The front camera is a 2 MP unit with 63-degree field of view and also features an LED flash. The device sports a 2,350 mAh battery.
“According to the reports fewer people are expected to upgrade to smartphones because of concerns over price, need and ability to use. We see this as a huge opportunity for a brand like us to initiate the smartphone journey for feature phone users. At Motorola, we focus on mobility through device innovation, user-centric design and smart connectivity to offer the best possible smartphone experience to the consumers.” said Sudhin Mathur, Managing Director, Motorola Mobility India and Country Head, Lenovo Mobile Biz Group.
Indeed, the Moto C will compete with other entry-level heavy weights like the Xiaomi Redmi Note 4A that is priced at Rs 5,999 and packs in a Snapdragon 430 with 2 GB RAM. Another important competitor to the Moto C would be the entry-level king, the Redmi 4 that is priced at Rs 6,999.
The Moto C will be available across leading offline retailers in India in Pearl White and Starry Black variants.