Mattel's Launching the Angry Birds Board Game

Padmini Harchandrai • May 9, 2011, 16:28:17 IST

While Dream Theater’s launching Angry Birds t-shirts and merchandise.

Mattel's Launching the Angry Birds Board Game

Toymaker, Mattel is bringing mobile game, Angry Birds out of your mobile and into your living room. They’re releasing the Angry Birds board game in India. Dream Theater, the company that has the rights to Batman and Superman will be launching t-shirts, plush toys and other Angry Birds merchandise in India. Mattel Toys India’s Commercial Director Karun Gera, says the game will be a skill action game. Jiggy George, the CEO of Dream Theater said most of the merchandise won’t cost more than Rs. 500.

Smashing pigs in real life

Angry Birds has already gone into merchandising with plush toys and Angry Birds t-shirts have popped up everywhere so the biggie here really is the board game. It will be interesting to see what the board game will actually entail because the one big feature it’s going to miss is the special powers the birds have. How do you think the Angry Birds game will be structured? Would you buy it? Let us know in the comments section below.

Written by Padmini Harchandrai

Paddy does not, we repeat, definitely does NOT belong in the category of Mac-head (yeh right!). She does get excited by her iPhone and her iMac and her iPod Nano and her Macbook and Bali's iPad and her future iHouse (patent pending). Ok, so maybe her head is a little bit forbidden fruit shaped. She likes shooting video (iPhone 4 camera zindabad!) and editing montages (Final Cut Pro zindabad!), whether the scene calls for it or no. In her spare time, she's either kicking it on stage with KB the keyboard or kicking butt at Taekwondo. see more