IDC report puts Lenovo at second spot in the list of favourite smartphone brand in India

Lenovo Mobile Business Group (MBG) - that comprises Lenovo and Moto-branded devices - has emerged as the number two smartphone brand in India with 8.9 percent and 9.8 percent market share by volume and value, respectively, a new report revealed on Wednesday.

Lenovo MBG comprises of Lenovo and Moto-branded smartphones. According to ‘Smartphone Market Report’ released by the global research firm International Data Corporation (IDC), Lenovo MBG has registered a 14.8 percent (year-on-year) growth in 2016.

“We have emerged as the number one challenger brand in the Indian smartphone market, owing to our customer centric approach and the drive towards real innovation, ensuring that needs across the market segments are catered to,” said Sudhin Mathur, Executive Director, Lenovo Mobile Business Group India.

Lenovo MBG has maintained its leadership in the online channel by 23 percent in volume and 23.5 percent in value market share in current year 2016. “The Indian smartphone market is growing at a fast pace and we see ourselves growing faster than the market,” Sudhin added.

This comes right after the report which pointed that India registered 109.1 million units of smartphone shipments with a marginal 5.2 percent annual growth in 2016. In the fourth quarter of 2016, smartphone shipments clocked 25.8 million units — registering similar volumes as that of 2015 but declining sharply by 20.3 percent over the previous quarter.

With inputs from IANS