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tech2 News StaffFeb 20, 2017 13:54:01 IST
Microsoft has teamed up with Indian e-commerce leader Flipkart to work on providing an improved online shopping experience to consumers in India. As part of the broader collaboration, Flipkart will move to Azure, a cloud solution by Microsoft. Flipkart will adopt Azure as its exclusive public cloud platform.
During the announcement in Bangalore today, Satya Nadella, CEO, Microsoft added, "Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.". He further went on to add that "At Microsoft, we aim to empower every Indian and every Indian organisation with technology and key to this is forging strategic partnerships with innovative companies like Flipkart."
Moving to Azure will enable Flipkart to access an additional layer of advanced cloud technologies and analytics. The company plans to take advantage of AI, machine learning and the analytics capabilities like Cortana Intelligence Suite and Power BI to optimise its data. The data optimisation will help the company innovate in marketing, customer service and advertising.
Binny Bansal, Co-Founder and Group CEO for Flipkart added, "Flipkart has always been committed to its vision of transforming commerce in India through technology. Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers."
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