If you’re running for president , it helps to have an army to sanitise your web feeds; and no, we’re not talking about Donald Trump.
No, this is master of the awkward stare and Facebook CEO, Mark Zuckererg that we’re talking about.
Bloomberg recently discovered that Zuckerberg keeps a small army of minions around him and that their job is to maintain his Facebook page. He’s apparently got a bunch of people to manage communications, a dozen people to censor his comments and even celebrated photographer Charles Ommanney taking the photos that he puts up on his page. Ommanney is also not the only photographer on Zuckerberg’s payroll.
Looking at Zuckerberg’s Facebook feed, you’ll be hard-pressed to believe that this is the same man who went around with a visiting card that said, “I’m the CEO, b**ch”. This is the same man whose company was called a “ sexist boys club ”, where women were allegedly treated as “second-class help” and whose stare has been called psychopathic by ex-employees.
If one’s perception of someone can change so dramatically that it’s hard to reconcile their current image with the same one from three years ago, one has to wonder why more presidential candidates *cough*Trump*cough* aren’t doing it.
As Bloomberg puts it, there is a perception that Zuckerberg’s persona represents Facebook’s persona. Few companies in the world are so connected with their CEO, and for better or worse, Facebook is one of them. “If you think Facebook is innovative and charming, so is Facebook” says Bloomberg.
There’s more truth in that statement than we’d like to admit. And you have to hand it to Zuckerberg, his team is so good that if he runs for president, he might actually win.