Apple TV+ will co-exist will Netflix and other services, insists CEO Tim Cook

Far from being a Netflix Inc killer, Apple Inc envisions its forthcoming **Apple TV+ streaming service** as one that could sit alongside other services that viewers buy, Apple Chief Executive Tim Cook said on Tuesday. Apple in March said it will launch a streaming service with original content from big names including Oprah Winfrey and Steven Spielberg. It plans to spend $2 billion on programming but has not said how much the service will cost. Apple is entering a crowded field, including Walt Disney Co’s **Disney+ $6.99 per month service** launching this fall. At the other end of the price spectrum, Alphabet Inc’s YouTube this month said that it was **raising the price of its YouTube TV online service** , a cable-like bundle of more than 70 channels, to $49.99 per month. [caption id=“attachment_6325651” align=“alignnone” width=“1024”]  Apple TV Plus will be coming to over 100 countries. Image: Apple[/caption] “There’s a huge move from the cable bundle to over-the-top,” Cook told investors during a call on Tuesday, referring to streaming television services delivered over the internet rather than a traditional cable service. “We think that most users are going to get multiple over-the-top products, and we’re going to do our best to convince them that the Apple TV+ product should be one of them.” Investors are keeping a close eye on Apple’s television efforts because subscription services are an increasingly important part of its financial results as iPhone sales decline.