Apple sold more iPhone Plus models in past quarter than ever before

While Apple CEO Tim Cook is probably popping champagne with board members after what appears to have been a really successful quarter, there are a couple of things to note from the results.

One them also happens to be the rise in the average selling price (ASP) which hints at a bump up in the sales numbers of the ‘Plus’-sized iPhone models, as reported by The Verge. ASP, a figure that is often closely watched by investors, jumped up by a good $4.

That ASP is now pegged at $695.

What this means is that Apple has sold products (or iPhones) that averaged at $695, which hints that more of Apple’s customers are spending on high-end iPhone models than the low-end or standard ones, dragging that average figure up the chart. It’s also true that Apple has virtually killed off all its cheaper offerings, including the Macbook Air.

At a normal quarterly earnings call, Apple’s usually never reveals which models sold well, or which ones sold better than the other. This time, however, CEO Tim Cook spilled the beans hinting at a change when he said that a, “higher portion of new product mix than we’ve ever seen with Plus models in the past."

While Apple has been secretive about these details in the past, the numbers do hint that Apple’s iPhone 7 Plus sold well. One of the quickest reasons we could come up with is the dual camera layout, which was used for depth-sensing in Portrait mode or the 2X optical zoom mode, features that may have convinced customers to go in for the ‘Plus’ model because for once, it offered something more than OIS and a bigger display.

However, the same shift could also hint that Apple’s customers are fed up of the battery life that the standard model offers, and the dual camera simply acted as a bonus add-on that made for a better deal. Additionally, as mentioned in here , there could be other reasons like exchange offers, trade-in programs that could have helped with pushing the more expensive ‘Plus’ models.

And as we mentioned earlier, none of Apple’s products in the current lineup can be considered “cheap.” The iPod is dead, the Mac Mini is dead, iMac is struggling, iPad sales are down 20 percent and the cheapest laptop starts at $1,299 (plus dongles).

You’ll be hard pressed to spend below $695 on an Apple product today. Is it any wonder that Apple’s ASP has gone up?