Karrishma ModhyOct 21, 2014 16:37:40 IST
If Apple has something good on it's hands, it sure knows how to make a huge hue and cry about it. So the world was rather surprised when they did not go big on the Apple SIM card on Oct 16. They spoke about it in passing when they launched their iPads, iMac, OS X Yosemite and even their Safari browser but somehow they steered clear of the Apple Sim -- a product that could revolutionize the telecom industry.
On its official website, Apple says it has introduced a new SIM card, called Apple SIM, with iPad Air 2: "The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the US and UK right on your iPad," the company says on its website. The company also states that, "You can choose the plan that works best for you — with no long-term commitments. And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip".
So for the first time, iPad owners will be able to switch carriers on their own. As of now, customers in the US and UK can avail this feature which have carrier subsidies. But the debate is, will it be successful in India?
Probably the only reason why people prefer not to change their carriers is the fact that it is a lengthy and tedious process. But with Apple SIM may make it much easier. As data plans offered by companies like Vodafone, Idea, Reliance, Loop etc all differ, a customer will have the option to choose from different plans whilst traveling to domestically or even internationally..
You wonder why the company did not share this vital piece of information at their launch to the public? Unlike their tremendous large scale launches, why couldn't they go ahead and do it their typical style? We break it down for you.
For starters, Apple needs the immense support of its carriers to make it work smoothly. As the main business and profit will be brought to them by the carriers, Apple's relationship with them has to work out smoothly and it needs to play its cards carefully along with being as nice as possible in a subtle way. Carriers in the US like AT&T, Sprint, T-Mobile and others will definitely partner up with them but as always, Apple plans on keeping it to the US market only as of now. Here is where the problem arises. Why leave the rest of the world behind?
Apart from the American market, other potential markets are growing around the world. The company does need to think about many international markets if it wishes to expand. It it needs to think about all the possible tie-ups with telecom companies. Even if it works in the US, it will not necessarily pan out just as smoothly in the rest of the world.
For instance, the Apple SIM might take a while to reach India.
Partnerships with Indian telecom operators might be a lengthy process of course and not just that -- if you wish to get a custom SIM Card for your iPad Air 2, the laws in India need a proper documentation of all its subscribers for a new connection along with a few guideline changes that were issued in 2012. It somehow seems that Apple doesn't really look out to mend their ways and work towards making it comfortable for the rest of crowd the way Android does.
Speaking of Android, it dominates the Indian market at a large scale. it even has a larger audience in our country. We wouldn't be surprised if Google gets "inspired" by Apple and announces their own SIM card to take the audience on their side. But again, we seem happy with a single SIM Card as of now.
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