Apple Music: Sometimes humans are better than algorithms in getting things done

Apple Music is priced at Rs 120 per month. Where you get access to the complete Apple Music library for one user. You can also opt in for a family membership for Rs 190 per month with access for up to six people.


India loves its movies. And its movies are successful because of the music around them. And we collectively make the largest number of movies in the world every year. Add to it the plethora of regional languages and we’ve got a factory line manufacturing movies for us here in India.

There are pros and cons for the movie driven culture in the Indian music scene. For one, Indians aren’t alien to music. We love our music. Only it’s restricted in popularity to Bollywood. What’s cool in Bollywood is cool in India. But then, this makes it difficult for other genres to get their fare share of recognition. Much like sports in India is cricket. Sure others exist, but when it comes to attention, fan following and available investments, nothing comes close to cricket. So much so that even a variant like T20 limited over cricket rakes in more than what a game of any of the other sporting event would make. I admit, it’s unfair that the appeal of a gaming event is compared to its earnings.

Taking that analogy to music highlights a similar concern. When was the last time you heard someone talk about Country music or Blues, for that matter. For me personally, the Mahindra Blues festival was the only known entity with a focus on the Blues scene in India. Sure, there’s EDM, and I know folks who follow it religiously. And then there are those who’d argue with me that it’s not a form of music. To each his own. Rock, Pop and Indie is where the new age masses seem to be. Admittedly, I’m no expert in music. All I know is I love the thought of a mildly lit place with my loved ones around, where lovely chatter happens with the outpouring of the soul. And most of this happens with uplifting food.

What got me to try out Apple Music

Till recently, my primary source of music has been YouTube. Type in the name of the song, or the artist, and go along. Playlists with lyrics and video being the bonus gets you going. Many of my friends practically end up playing music via YouTube on their smartphone that is plugged into an amp. It’s just so convenient. But there’s more to music than listening.

To begin with, discovery of music gives you more joy than just listening. So when I follow music around Country or Gospel then it’s definitely a limited world in India. And considering that I’ve only recently started devoting some time to discovering the gift called life, music is an essential means to staying relaxed and destressed.

Given that I’m surrounded by Apple devices, the Apple Music service is a no brainer for me.

Apple Music: Sometimes humans are better than algorithms in getting things done

What I like about it

Apple Music’s strength is human curated music. For each genre out there, there is a dedicated team that constantly updates playlists. The order of songs and the list itself is constantly kept relevant. There’s a playlist for each day, mood, and occasion.

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The name’s Nash. And he loves Country music. So on a Monday morning, I pull the Apple Music app on my phone, and what I see as a recommendation is The Nashville Sound – a dedicated playlist for country music. Besides, depending on the mood, I could also listen to some Coke Studio if I wanted to from the Indian Pop: Artist Collaborations playlist.

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What I’m really getting at is the fact that the world of music is finite. It may be a vast world, but is finite. And numerous services out there are at work trying to figure out how they could present an enriching experience to you. And this musical journey is best discovered the human way. And that’s the Apple approach here.

In addition, I also get to discover what music stars are listening to, their playlists. If I like a particular song, I could make it known to the artist. Currently, there are a limited number of artists such as Salim and Sulaiman in India. For example, Salim-Sulaiman has an upcoming USA/Canada 2017 tour lined up with details to be put up soon. I could add a comment on the album or like or even share the information with friends of mine who would love updates on the tour. Besides, if I’m a lucky fan, my favourite star could even respond to me. That’s what makes it a cool feature with something to look forward to as a fan. Much beyond just listening to music.

The details

Apple Music is priced at Rs 120 per month. Where you get access to the complete Apple Music library for one user. You can also opt in for a family membership for Rs 190 per month with access for up to six people. For students, Apple has come up with a student membership plan that offers access to the complete library for college and university students for Rs 60 per month. If you’re not sure whether you want to sign up rightaway, you can also try it out for 3 months for free.

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Apple aims to offer early access to songs, original shows and exclusive releases with artists. Similar to YouTube, Apple Music will allow offline listening by allowing users to download music to their device. If you’re not rigid on your music genre, simply head to Beats 1 which is Apple’s radio station available on Apple Music. It includes curated radio stations for every genre of music around.