Apple leads premium smartphone market in India for Q4 2016

Considering the premium smartphone segment, Apple is the leader with 62 percent market share.

The latest report by Counterpoint Research claims that Apple has dropped to 10th position in the smartphone rankings during the fourth quarter in India. However, considering the premium segment it is the leader with 62 percent market share. It has now replaced Samsung which has a share of 35 percent primarily due to the failure of the Galaxy Note 7. This is a massive change as Samsung was the premium smartphone leader in the third quarter with 58 percent while Apple had 37 percent market share.

“Apple achieved a landmark, crossing 2.5 million units in a calendar year, with a 1/3 of its total shipment coming alone from the record fourth quarter driven by seasonality and the launch of iPhone 7,” Counterpoint said in its report.

It is noteworthy that the premium segment saw a growth of 27 percent compared to the same period last year and overall 20 percent over the last year. According to a senior market analyst at International Data Corporation (IDC) India, the premium smartphone segment saw some growth during the weeks following demonetisation, wherein consumers were seen rushing to buy higher priced smartphones using the demonetised currency, with reports of these high priced models being sold at a premium.

Speaking of which, demonetisation was a huge disappointment for Indian handset manufacturers including Micromax, Lava and Karbonn. A separate report by Counterpoint and Canalys and International Data Corporation (IDC)says that all of them were pushed out of the top five smartphone player rankings in India. As for Chinese vendors, their expansion continues riding on aggressive portfolio strategies and substantial marketing spends. OPPO, Vivo, Lenovo and Xiaomi continued to grow with their share going to 46 percent in the fourth quarter of 2016 calendar year compared to 14 percent last year.

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