 "Amazon's 'Unlocked' service will give away paid apps for free")
Amazon may soon introduce a new service dubbed ‘Amazon Unlocked’ which will offer paid apps for free. Along with free apps, the service will also make in-app purchases free.
TechCrunch describes the service as “Amazon Prime, but for apps”.
The report added that developers can leave Unlocked and when they do, users will have to begin paying for in-app purchases again. This way, Amazon Unlocked gives app developers an opportunity to make money off of their apps even after giving it away for free.
As of now, developers have told TechCrunch that the project is still in development phase and all information is under NDA and hence, they cannot disclose anything regarding the app store. The report also points out that this move will put pressure on competitors that struggle to match the prices that Amazon offers.
This service will be promoted via Amazon’s own flagship app along with social networks too. This new service from Amazon is said to attract millions of mobile users to its app store and will also increase the usage of Amazon app, since the Unlocked service will be accessed only from the Amazon app.
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