tech2 News StaffMar 21, 2017 15:25:50 IST
Amazon is more than just an online store, it’s also a digital hub that offers music and video streaming, online storage options and more. Many of these features are limited to western markets of course. Most of these services are featured as part of the Amazon Prime program.
Amazon debuted Amazon Prime in India last year for a mere Rs 499 a year (the US option costs $9.99 a month). The service brought with it a number of features including faster delivery and early access to deals as well as access to the Amazon Prime Video library. For Rs 499, that’s a killer deal. Later on, the price of the subscription will rise to Rs 999 a year.
A report in The Economic Times now suggests that Amazon Prime Music will make its debut in India next year and that it will be included in the Prime package. ET’s source is T-Series, which claims that Amazon is in discussions to acquire music rights. The rights will include non-exclusive access to T-Series’ library of music.
We expect the service to be ad-free, as it is in the US. Current offerings from local rivals including Gaana, Saavn and Apple Music include ad-free music streaming options starting at Rs 99 a month. If Amazon continues to offer its Prime service at Rs 999 a year as promised and if it can offer a strong library, Amazon Prime Music will spell trouble for other services.
Gaana tells ET that they’re focusing not just on music, but on exclusive content as well. Saavn also has its own exclusives program. It’s not clear whether Amazon will do the same, but it’s very likely. We've reached out to Amazon and we'll update the copy with their reply when it's available.
Amazon Prime Video was launched in India with a strong focus on local, original content. The company has invested a significant amount in the video service and partnered with local talent to produce shows for the service.
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