Ahead of IPO listing, Spotify expands to give a visual push to the music streaming service

Music streaming company Spotify launched a feature that will allow listeners to see stories, news and other content through photos, videos and text, the company said on 18 January, expanding beyond music ahead of taking itself public.

Spotify. Reuters.

Spotify. Reuters.

The feature, called 'Spotlight', will have content from BuzzFeed News, Cheddar and Crooked Media, among others, Spotify said in a blog post on 18 January.

Spotlight’s content will include news, pop culture, sports and politics, and will be available through a play list, said Spotify, which has 70 million subscribers.

Spotify has filed confidentially with US regulators for an initial public offering and is targeting a direct listing in the first half of 2018, Reuters reported last week.

Updated Date: Jan 19, 2018 18:38 PM