Warc

Indian adspend still high, but falling

India's adspend is projected to grow at 8.5%. In comparison with many countries, this figure might seem healthy, but the disappointment is in the fact that it is 3.8% lower than projections made in August 2012

Tough times ahead for Indian advertising, warns Warc

Warc, the marketing intelligence service, today released their adspend forecast for 2013 and it does not make for pretty reading.

Web overtakes TV as most popular UK ad medium - IAB

Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011, ...