Santosh Desai

Wipro's new logo: Connecting the dots is the intention, but brand experts are divided whether it does

The new logo marks a shift from the earlier rainbow colored flower logo

Demonetisation Day 50: Brand Narendra Modi gets a boost while RBI's image hit

Brand Modi will be tested on the strength of Union Budget 2017 depending on what sops the finance minister will announce as a balm to the difficult days brought about by demonetisation

Patanjali shakes up Colgate: The threat of Baba-cool companies is real for MNCs

The route is success that Baba Ramdev took has been slow and deliberate.

AAP's ad blitzkrieg against Centre catapults Arvind Kejriwal on publicity chart

Not limiting itself to billboards or newspapers, the Kejriwal government with a whopping publicity budget of Rs 526 crore, has released a series of long two-minute slot ads on TV channels and radio.

Brand Sachin still on a strong wicket

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