Mobile Advertising

Affle Partners With NDTV Convergence For Mobile Advertising

This partnership with Affle would ensure that NDTV Convergence creates significant revenues from monetising the growing traffic on NDTV Active.

"Telecom Carriers Should Leverage Multiple Delivery Channels"

Telecom Carriers must take advantage of their access to multiple delivery channels, including SMS, MMS, e-mail, fixed and mobile Internet search activities, and IPTV portals.

Facebook posts strong profit, revenue growth

Facebook provided more evidence on Wednesday that it can turn eyeballs into profit as the maker of the world's most popular app and social website trounced Wall Street's estimates, sending its shares to an all-time high.

Verizon buys Yahoo, puts it in competition with Facebook, Microsoft and Google: Analyst

Yahoo, that has been restructuring its business for year now, finally sold out to Verizon. Verizon sealed the deal for $4.83 billion, all in cash.

Call of Duty creators, Activision, betting big on mobile advertising

Now, with in-game advertising, Activision is set to tap a big revenue opportunity that should put to rest all doubts.

Why did InMobi succeed? It did things differently to compete, explains CEO Naveen Tewari

InMobi is a global mobile advertising and discovery platform that enables consumers discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices.

Verizon to buy AOL in $4.4 billion mobile video push

Verizon Communications Inc is buying AOL Inc in a $4.4 billion bet that a push into mobile video and targeted advertising can help the biggest U.S. telecommunications company find new growth avenues.

What acquisition? InMobi CEO Naveen Tewari talks of IPO, not sell-out

“I want to keep InMobi independent and eventually sell stock in an initial public offering,” Tewari said.

Mobile advertising in 2015: Marketers will see mobile display as the new CRM

Brands will move beyond traditional methods of CRM on mobile such as the SMS or email to meaningfully engage with their customer base. Marketers will see Mobile Display Ads as the new CRM...

Lack of 'young' users casts shadow on stunning Facebook results

However, investors perceive shifts in the demography mix with caution when anticipating future changes in revenue.