 "Vserv.mobi Launches AudiencePro Platform For Mobile Advertising")
Vserv.mobi, a global mobile advertising network, has announced launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. Vserv.mobi rolls out an offering that combines its scale and audience, with telcos, to offer unprecedented audience targeting opportunities to advertisers.
The Vserv.mobi AudiencePro platform, allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by it’s innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
As part of the launch, the company also announced that it has signed up Airtel, the world’s third largest telecom operator by subscriber base, as it’s first telco partner for this platform. Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetisation platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”
Explaining the need of the AudiencePro platform, Rohit Verma, VP - Telecom, Vserv.mobi highlighted, ”Telcos, especially in emerging markets, have been looking for mobile advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetisation to our publisher and developer partners. AudiencePro offers telcos a unique innovative approach to mobile advertising and help move forward the mobile ecosystem.”
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
