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Latest News on Marketers
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Marketers - Total results - 23
Oct 16, 2019
CleverTap raises $35 mn led by Sequoia, now valued at $385 mn; to focus on global expansion"This latest round of funding will enable CleverTap to help more companies achieve their retention goals as they build long-lasting relationships with their customers," its co-founder and chief executive Sunil Thomas said.
Dec 27, 2016
WhatsApp jokes and video forwards are coordinated spam attacks with dedicated teamsIf you are baffled at the speed at which jokes, videos and GIFs reach your WhatsApp account from groups or friends almost at the same time, remember that such posts are being planned and executed by teams sitting in some corner of the country to bombard the maximum number accounts at one go.
Oct 04, 2016
Marketers seen spending more on paid social media ads: GartnerMarketers are poised to increase spending on paid advertising on social networks such as Facebook in the next twelve months due to the declining reach of free social marketing, according to a report from research firm Gartner.
Sep 27, 2016
Ad blocker usage on the rise, says studyAd blocking is never a good news for those who earn their living online. Now, a new study by Adobe and PageFair (via Mashable) reveals that ad blocking has jumped by 11 percent in the past year.
May 17, 2016
How brands target audiences who are constantly switching screensWe are a generation of multi-screeners and we are constantly switching between laptops, mobile devices, wearable devices, tablets, connected TVs & Google Glass soon.
Nov 25, 2015
How to invest in customer experience in 2016Marketing leaders need to constantly prove their value today while investing for long-term growth.
Sep 21, 2015
Walk a fine line with personal mobile offers: Gartner to marketersMarketers should take steps to deliver relevant mobile offers while safeguarding customer trust.
Aug 25, 2015
Here's what marketers think of YouTube's data analytics capabilitiesAgency and marketing executives interviewed by eMarketer expressed higher levels of satisfaction with YouTube’s data and analytics.
Aug 20, 2015
70% of marketers in India failing to utilise real-time data: SurveyMuch of this data comes into the marketing department, with one in three marketers (37%) now managing real-time data as part of their role...
Aug 12, 2015
Facebook finds it difficult to sell advertising in IndiaIndian advertisers still overwhelmingly flock to television ads and remain skeptical of the value of advertising on social media.