Marketers

Ad blocker usage on the rise, says study

Ad blocking is never a good news for those who earn their living online. Now, a new study by Adobe and PageFair (via Mashable) reveals that ad blocking has jumped by 11 percent in the past year.

How brands target audiences who are constantly switching screens

We are a generation of multi-screeners and we are constantly switching between laptops, mobile devices, wearable devices, tablets, connected TVs & Google Glass soon.

How to invest in customer experience in 2016

Marketing leaders need to constantly prove their value today while investing for long-term growth.

Walk a fine line with personal mobile offers: Gartner to marketers

Marketers should take steps to deliver relevant mobile offers while safeguarding customer trust.

Here's what marketers think of YouTube's data analytics capabilities

Agency and marketing executives interviewed by eMarketer expressed higher levels of satisfaction with YouTube’s data and analytics.

70% of marketers in India failing to utilise real-time data: Survey

Much of this data comes into the marketing department, with one in three marketers (37%) now managing real-time data as part of their role...

Facebook finds it difficult to sell advertising in India

Indian advertisers still overwhelmingly flock to television ads and remain skeptical of the value of advertising on social media.

Customer data is a valuable asset. Why not treat it that way?

As some put it, personal data will be the new “oil” – a valuable resource of the 21stcentury. It will emerge as a new asset class touching all aspects of society.

Mobile advertising in 2015: Marketers will see mobile display as the new CRM

Brands will move beyond traditional methods of CRM on mobile such as the SMS or email to meaningfully engage with their customer base. Marketers will see Mobile Display Ads as the new CRM...

Criteo announces global availability of cross-device advertising solution

With its new cross-device capability, the company is allowing advertisers to engage consumers with personalised ads across any screen and device.