Webtrends, Radian6 Team To Enhance Customer Engagement Across Web

Webtrends, a global analytics provider with world-class data collection and analysis, has announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realisation.

Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.

How it Works

Radian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social Web. Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what’s happening within their own Web of data, such as website analysis, PPC and ad campaigns and direct marketing efforts, as well as what’s happening outside their domain across the social Web.

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For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6’s As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.

“This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space,” said Jascha Kaykas-Wolff, vice president marketing, at Webtrends. “The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire Web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter.”

“Both Radian6 and Webtrends share the view that social media and the Web are changing how companies and marketers do business,” said Chris Newton, CTO and founder, Radian6. “The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers.”