Lifebuoy

Cannes Lions: The India Story

The final tally for Team India - 33 lions were won by 11 Indian agencies making this the best year for the country.

Cannes Lions Update: India's Lion Haul So Far

The Indian Lion haul has already reached 32, making this year the country's best performance at Cannes.

Cannes Lions Lowe India wins, but doesn't win, silver

Cannes Lions: Tata Sky, Lifebuoy and Nike still in the hunt

All the shortlists have come in, and these five shortlists are the last hopes to increase the metal tally from the 32 Indian agencies have already won.

Cannes Lions update: Lifebuoy film still in the running

'Help a child reach 5' for Lifebuoy is still in the running, but it slipped under the radar as the film, inexpicably, was entered by Lowe + Partners, London, and not by Lowe Lintas + Partners, India.

Lifebuoy makes a brilliant non-ad film

If Lifebuoy advertising seemed like clever (and effective) advertising, a new initiative from Lifebuoy tugs at the heartstrings.

Cannes Lions 2014: 13 shortlists for India in Direct, Promo & Activation, PR, Effectiveness categories

Cannes Lions 2014 have announced the shortlists for five categories – Innovation, Direct, Promo & Activation, PR and Effectiveness. 12 entries by five Indian agencies have made it five shortlists

Cannes Lions 2014: Here are the 13 Indian shortlists in Direct, Promo & Activation, PR, Effectiveness

Ogilvy, Lowe big Indian winners at Asian Marketing Effectiveness & Strategy Awards

Lifebuoy creates Jump Pumps to make washing hands fun