Ogilvy, Lowe big Indian winners at Asian Marketing Effectiveness & Strategy Awards

Indian agencies won a number of metals at the recently concluded Asian Marketing Effectiveness & Strategy Awards (AMES). The awards aim to honour clients and agencies for marketing strategies that deliver results, thereby transforming businesses and brands. This year, the awards received 334 entries from 17 countries.

[caption id=“attachment_86748” align=“alignleft” width=“380”] The awards were recently held in Singapore[/caption]

Indian offices of O&M and Lowe Lintas & Partners bagged metals across categories at the AMES. Among other Indian winners were PHD India, JWT and Publicis Communications.

This year, the AMEs were awarded for Effectiveness, Media Strategy, Digital Strategy and Data & Analytics.

India won 17 awards for Effectiveness and Ogilvy & Mather India bagged the Agency of the Year award.

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Ogilvy also won a Silver for Cadbury India’s ‘Race’ campaign for Bournvita under the Beverages (Alcoholic and Non-Alcoholic) category; a Silver for Vodafone India’s ‘Internet is Fun’ campaign under Financial Services, Commercial Public Services, Business Products and Services; a Silver and a Bronze for Google India’s ‘How Google Search brought hope to 1.4 billion people’ under the Publications and Media and Marketing Campaign for National Brand Development categories respectively; a Bronze for Akanksha Foundation’s ‘Message Barter’ campaign under the Charities, Public Health & Safety and Public Awareness category; three Bronze awards under Innovative Use of Media, Sponsorship and Event Marketing and Small Budget Marketing Campaign for the Hindustan Unilever’s ‘Lifebuoy Roti Reminder’ campaign; a Bronze for Branded Content for Pidilite Industries’ ‘Fevicol - Bonded to 1 billion hearts’ and a Bronze for Cadbury India’s ‘Tayyari Jeet Ki - Prepare to Win’ campaign for Bournvita under the Sustained Success category.

Lowe Lintas & Partners’ total haul in the AMEs was four. The agency bagged the Platinum AME for Effectiveness for ‘Help a Child Reach 5’, Hindustan Unilever’s campaign for Lifebuoy. The same campaign also bagged a silver for Integrated Marketing Campaign. Additionally, Lowe India also won a Gold and a Bronze for Hindustan Unilever’s ‘Kissan - 100% Natural Seeded’ campaign under Food Products and Innovative Use of Media, respectively.

JWT India bagged a Bronze for Multi Screen Media’s ‘Sony Max IPL - Jumping Jhapang’ campaign under Publications and Media.

PHD India won a Gold for Hindustan Unilever’s PHD India’s ‘Kaan Khajura Teshan’ under the Innovative Use of Media category.

O&M India swept all the awards given to India for Media Strategy, in addition to bagging Agency of the Year. Hindustan Unilever’s ‘Lifebuoy Roti Reminder’ brought in a Platinum for Media Strategy and three Golds under Pharmaceuticals, Beauty Products, Cosmetics and Toiletries and the Sponsorship and Marketing and Small Budget Media Campaign categories, respectively. The agency also bagged a Silver and a Bronze under Media Innovation and Small Budget Media Campaign respectively, for the ‘Vodafone Ear Muffs’ campaign.

India didn’t make much of a mark in the Digital Strategy AMEs, with a total of two awards. PHD India brought home a Silver under the Digital Innovation category for Hindustan Unilever’s ‘Kaan Khajura Teshan’ campaign. O&M India bagged a Bronze for Google India’s ‘How Google Search brought hope to 1.4 billion people’ under the Video category.

India got home just one AME award for Data and Analytics, which was a Silver won by Publicis Communications for Citibank India’s coded emailers for shopping and dining offers.