Digital Marketing

Twitter user figures out KFC follows 11 herbs and spices as an allusion to its secret recipe

KFC follows the five former members of English pop girl group, the Spice Girls, and six men named Herb.

Accenture Launches Accenture Digital

Accenture Digital brings together digital marketing, analytics and mobility services across industries and geographic markets.

Digital Marketing Might Merge CIO-CMO KRAs

In the social media blitzkrieg, lines and boundaries have been re-defined. CIOs and CMOs are beginning to see the need to work in tandem or risk stepping on each other's toes.

Wipro, Efma Launch Global Retail Banking Digital Marketing Report 2013

Only 13 percent of the banks surveyed demonstrate the highest level of maturity in digital marketing.

Top Consumer Mobile Apps And Services For Digital Marketing Leaders

Bar code marketing, mobile coupons and augmented reality are key technologies that digital marketing leaders should watch out for, says Gartner.

IBM Debuts Cloud-Based Analytics Suite

Smarter Commerce offerings combine web analytics and digital marketing execution

Epsilon Fuels Jet Airways' CRM To Inspire Travel

The e-mail solution allows Jet Airways to monitor and track a specific e-mail communication all the way to a booking or enquiry transaction.

Cognizant to acquire digital marketing agency Mirabeau BV

IT consulting company Cognizant has entered into a definitive agreement to acquire privately-held Mirabeau BV.

Adobe considers India as an important innovation hub for product development

India is an important innovation hub for Adobe and over time a lot of the company's products have been developed in its Indian R&D centres located in Noida and Bengaluru, stressed top Adobe executives.

Startups face knowledge gap in digital marketing

A recent survey of startups in India revealed gaps in understanding that could lead to a stormy relationship between them and digital marketing.