Digital Marketing

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Digital Marketing - Total results - 31
#MeToo: Happy Creative Services' Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta and Dinesh Swamy step down after sexual harassment accusations
Business

#MeToo: Happy Creative Services' Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta and Dinesh Swamy step down after sexual harassment accusations

#MeToo: Happy Creative Services' Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta and Dinesh Swamy step down after sexual harassment accusations

Facebook partners with NSDC to empower youth with digital skills in India
News & Analysis

Facebook partners with NSDC to empower youth with digital skills in India

This will also enable trainees to have access to Facebook's Jobs tool to easily search for job openings.

Facebook vows to train one million people and small business owners in digital skills across the US by 2020
News & Analysis

Facebook vows to train one million people and small business owners in digital skills across the US by 2020

Facebook said it also plans to train more US businesses on how to use Facebook and Instagram to build and grow their businesses.

Twitter user figures out KFC follows 11 herbs and spices as an allusion to its secret recipe
News & Analysis

Twitter user figures out KFC follows 11 herbs and spices as an allusion to its secret recipe

KFC follows the five former members of English pop girl group, the Spice Girls, and six men named Herb.

Cognizant to acquire digital marketing agency Mirabeau BV
Biztech

Cognizant to acquire digital marketing agency Mirabeau BV

IT consulting company Cognizant has entered into a definitive agreement to acquire privately-held Mirabeau BV.

Adobe considers India as an important innovation hub for product development
News & Analysis

Adobe considers India as an important innovation hub for product development

India is an important innovation hub for Adobe and over time a lot of the company's products have been developed in its Indian R&D centres located in Noida and Bengaluru, stressed top Adobe executives.

Startups face knowledge gap in digital marketing
Startup

Startups face knowledge gap in digital marketing

A recent survey of startups in India revealed gaps in understanding that could lead to a stormy relationship between them and digital marketing.

Voice-based interfaces go mainstream: Are digital businesses ready?
Biztech

Voice-based interfaces go mainstream: Are digital businesses ready?

Voice-based search will be mainstream in India within the next year. So that means businesses have to start now.

Digital video: Next big marketing opportunity
Biztech

Digital video: Next big marketing opportunity

Why this Kolaveri di made Internet history when it released in November 2011. The funky song racked up 1.5 million views in its first week.

India and Asia are key for Adobe Revenue
News & Analysis

India and Asia are key for Adobe Revenue

Our growth in the Asia Pacific (APAC) region is set to explode, a senior Adobe executive has said.

Adobe says that India is among the leading countries in digital marketing
News & Analysis

Adobe says that India is among the leading countries in digital marketing

India is one of the leading countries for Adobe's revenue generation in digital marketing globally, a senior executive of Adobe Systems India Pvt Ltd said here on Wednesday, adding that the Asia Pacific region is the fastest growing market for the company and stands among the top 10 markets in the world.

Why personification matters to digital marketers
Business

Why personification matters to digital marketers

This confusion stems from the misappropriation of “personalization” for personalized-looking campaigns based on segmentation. Here’s the difference and a proposed solution for the misleading use of the terminology.

Tata Docomo to use Facebook for its digital marketing drive
News & Analysis

Tata Docomo to use Facebook for its digital marketing drive

Tata Docomo will be using Facebook to give a push to its digital marketing drive, a top official said today.

Digital marketing in 2015: Data quality will emerge as a key issue for marketers
Business

Digital marketing in 2015: Data quality will emerge as a key issue for marketers

Digital video will continue to converge with TV, driving the sharpest increase yet in share of ad spending...

Digital marketing budgets set to rise by 8% in 2015: Gartner
Biztech

Digital marketing budgets set to rise by 8% in 2015: Gartner

Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.

Indian firms using digital marketing for competitive advantage: Study
Biztech

Indian firms using digital marketing for competitive advantage: Study

Ninety-six per cent of the Indian marketers have high confidence in the ability of digital marketing to drive competitive advantage.

Digital business is starting to radically alter supply chain models
Biztech

Digital business is starting to radically alter supply chain models

The future explosion in the number of intelligent devices will create a network rich with information that allows supply chains to assemble and communicate in new ways...

Why businesses can't afford to ignore digital marketing
Biztech

Why businesses can't afford to ignore digital marketing

How well businesses are able to implement digital technology has a direct impact on business results and will keep them ahead of their competitors, Wipro said.

Accenture Launches Accenture Digital
Biztech

Accenture Launches Accenture Digital

Accenture Digital brings together digital marketing, analytics and mobility services across industries and geographic markets.