Beyond Unilever's cosmetic renaming of Fair & Lovely, brand must redress years of profiting off India's dark skin stigma
Let’s seize the opportunity to get Fair & Lovely to repair the damage it has caused, writes Anuradha SenGupta
Godrej Consumer Products Q4 net profit slips 75% to Rs 230 cr on COVID impact; sales down over 12% to Rs 2,132 cr
Shares of Godrej Consumer Products Ltd on Wednesday settled at Rs 534.55 apiece on the BSE, up 3.24 percent from their previous close.
Pepper raises Rs 2 cr from Snapdeal Founders’ Titan Capital, other investors; startup plans to expand team in Mumbai
Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand’.
Surf Excel ad: Mileage may vary, but brands will measure social engagement not tut-tutting of trolls
It doesn’t matter what we 'think' about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike ad featuring Colin Kaepernick, the Gillette ad riffing on the #MeToo movement have all applied the same tactic (or you could call it strategy, if you prefer) of inserting themselves into a cultural moment and then measuring the social touchpoints while earned media exploded around the bonfire they started.
One hopes the overzealous Central Consumer Protection Authority does not constantly snipe at the marketing people and become a kill-joy commissar
Post the Australia Open title, every corporate in town wants to be part of the Kidambi Srikanth photo frame, at least to explore the possibility of a marriage of brand with personality.
Uber’s case is not an ordinary PR disaster
YouTube's inability to keep big-brand ads off unsavoury videos is threatening to transform a rising star in Google's digital family into a problem child.
Twitter will now allow brands to request and share their location data with users using direct messages
Microblogging site Twitter has launched a new tool that allows brands to request and share location data with users via direct messages in order to provide better customer service, the media reported on Tuesday.
The advent of digital has been at the root of the radical shift that marketing has witnessed, in recent times.
Amazon.com Inc is expanding a programme to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat.
Manpasand is empanelled with the IRCTC for direct selling to vendors approved by the latter.
Ravichandran Ashwin could see the value of his brand endorsements skyrocket to Rs 200 crore by the end of 2017
The list is dominated by banks and financial companies, accounting for 38 percent of the total value of the top 50 brands, according to India Brandz study.
Bankers said they may have to further lower the reserve price -- which was set at Rs 150 crore in the earlier failed auction in March -- to get any prospective buyer
Chinese e-commerce giant Alibaba Group Holding Ltd on Friday went public with a new drive to display its determination to stamp out fake goods, urging brands to help its anti-piracy campaign rather than trade rebukes on the issue.
Any attempts at questioning the fiendish strategy has so far been resisted as 'blasphemous'. Rishi Kapoor's tweets may serve as the straw that finally broke the camel's back.
We are a generation of multi-screeners and we are constantly switching between laptops, mobile devices, wearable devices, tablets, connected TVs & Google Glass soon.