Brand Modi

Narendra Modi's MSME loan gambit is a two-pronged strategy; eases note ban pain, crafts shrewd poll plank

Prime Minister Narendra Modi seems to be turning his eyes inward to help micro, small and medium enterprises (MSMEs), building on the MUDRA loan brand he has assiduously nurtured

Gujarat Assembly Election Results: Brand Narendra Modi intact but BJP takes a knock; Brand Rahul Gandhi shines through

Though Brand Rahul has emerged strong from the Gujarat assembly elections, it does not mean that the party with Gandhi at the helm will be able to win the 2019 general elections.

Assembly election 2017: Why Brand Modi may continue to trump rivals whether he delivers or not

Some of his policies have presented challenges to the public but the public persona of him as a man who rose from poverty to become the PM has remained strong so far

Modi fell into Rahul's trap: Revival depends on going back to who he was

If Brand Modi is fraying at the edges, it's because he has lost sight the fundamentals of brand building and strengthening. Time he read the old branding texts once more.

Delhi polls: BJP will need more than Brand Modi to steal the show in Capital

BJP's decision to make Modi face of Delhi campaign is understandable. However, to be a credible claimant to power, doesn't BJP need more than Brand Modi?

NaMo tea comes to Mumbai, but BJP isn't happy

In Mumbai posters claiming to sell NaMo tea (with blessings of Modi-ji) are facing the wrath of the BJP.

Bihar bypolls: Is the Nitish-Lalu alliance a logical solution to overthrow brand Modi?

Will brand Modi undo BJP's plans by confusing voters in the booth?

People are saying that they would like to vote for Modi. But then, they don't know what symbol represents him.

Modi's challenge: Transforming from an Advani to Vajpayee

Brand Modi is trying to live beyond the First impression created about him - that of a Hindutva hardliner. He wants to abandon his Advani cloak and emerge as Vajpayee

Despite Naroda Patiya, Brand Modi is itching to go national

Even with the shadow of the Naroda Patiya sentencing hanging over his image like a dark cloud, Modi made a serious effort to look around it.