Mattel to takeover LEGO group and Hasbro Inc; expects growth through connected toys
Fp Archives • 8 years agoMattel has been revamping its toys, developing AI Barbie Holograms, smart sensors-enabled Hot Wheels cars and virtual reality powered View-Masters to make them relevant to millennial parents.
Mattel's Wi-Fi enabled Hello Barbie doll to launch this fall for $75
Tech2 News Staff • 10 years agoMattel is working at bringing personal digital assistant technology into the famous line of Barbie dolls.
Barbie, Uno cards maker Mattel goes local in India
Fp Archives • 12 years agoLocal production helps Mattel get products to store shelves faster, cut down on import duties and reduce costs associated with moving products around, the toymaker said.