Mattel's Wi-Fi enabled Hello Barbie doll to launch this fall for $75

Mattel is working at bringing personal digital assistant technology into the famous line of Barbie dolls.


Last month, Google along with toy-maker Mattel revamped the classic View-Master device, injecting it with digital-age virtual reality. Now, a report in The New York Times, reveals that Mattel is working at bringing personal digital assistant technology into the famous line of Barbie dolls.

The report adds that Mattel is working on the doll with a company called ToyTalk that is known for building conversational animated characters for kids that interact with several apps such as SpeakOrTreat, SpeakaLegend and others.

Mattel plans to employ the new technology into a brand-new Barbie doll. The new Wi-Fi enabled dolled named Hello Barbie will be able to respond to your child, just like Siri or Cortana would respond to its users. ToyTalk's recognition system will be reportedly calibrated finely to childrens' speaking voices.

Mattel's Wi-Fi-enabled Hello Barbie doll will be available this fall for $75 that translates to approximately Rs 4,698.

Earlier this year, Google along with toy-maker Mattel had upgraded View-Master – a device unveiled in 1939 to allow people to view slides to simulate a three-dimensional experience – to become an immersive digital experience for kids. The device is priced around $30 (approx. Rs 1,879) for US consumers.


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