Barbie Doll

Mattel to takeover LEGO group and Hasbro Inc; expects growth through connected toys

Mattel has been revamping its toys, developing AI Barbie Holograms, smart sensors-enabled Hot Wheels cars and virtual reality powered View-Masters to make them relevant to millennial parents.

Mattel's Wi-Fi enabled Hello Barbie doll to launch this fall for $75

Mattel is working at bringing personal digital assistant technology into the famous line of Barbie dolls.

Barbie, Uno cards maker Mattel goes local in India

Local production helps Mattel get products to store shelves faster, cut down on import duties and reduce costs associated with moving products around, the toymaker said.