Sections
Shows
Amul Girl
Recent Highlights
All Stories for Amul Girl
Congress supporters launch Amul-style campaign in Gujarat, take on BJP govt with witty one-liners
Ians •The witty little Amul girl has morphed into a pro-Congress figure as part of a social media campaign for the Gujarat election
Padmavati row: Here's Amul's take on protests against Sanjay Leela Bhansali's film
Fp Staff •'Hairani Padmavati,' declares Amul in its latest ad, before offering a 'slice of history'
50 years of Amul: How an advertisement for butter transformed into witty social commentary
Fp Staff •A new book — Amul India 3.0 published by HarperCollins India — chronicles the metamorphosis of what began as a simple ad campaign for a ubiquitous product like butter, into something that offered valuable social commentary
Coming soon: 'Amul girl' merchandises to hit markets
•The adorable Amul girl could soon find her way into living rooms and kitchens, beyond the topical ads on newspapers with the dairy major mulling over launch of merchandise based on her.
Amul girl gets a new dimension, goes 3D
Fp Staff •
Why Amul girl won't be forgotten like Onida devil, AI maharaja
Fp Archives •The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages.
Images: Amul's 'utterly butterly' girl turns 50
Fp Archives •The iconic 'utterly butterly' Amul girl has survived half a century. To celebrate her 50th birthday, we look at some of the memorable ads that featured her.