Agency

The Dual Vision

CIA director John Brennan defends agency, says interrogation methods abhorrent

The CIA chief has defended the techniques used by the interrogators on terror suspects post 9/11 attacks but admitted that in limited number of cases the methods had not been authorized

How to get the PM to mention your brand: 3 marketing lessons from Modi's Fevicol moment

Once you get the message and communication right stick with it and keep giving the agency more and more work to keep them inspired.

Edelman bolsters leadership team with Bhavna Jagtiani, Bonny Lawrie