Suede Gully- Indian street art like you've never seen it

What happens when you combine India's best rappers, street artists, and dancers? Lights, camera, magic.

This street anthem is taking India by storm. Let this rave music video mesmerize you in less than 5 minutes. The addictive tune, the pulsating rhythm, the action-packed performances, the accents of sound, the perfect blend of multilingual intonations and the riot of colours, grow on you!

Suede Gully is a video collaboration produced by Puma which exemplifies 'art in motion' and features the true beauty, inventiveness and urbanity of our street culture. Aligned with Puma Suede’s legacy in partnering with icons in music, art, pop and street cultures, the video celebrates the essence of Puma’s iconic Suede collection.

Featuring 58 artists (street artists, dancers, and rappers) including Divine, Mukti Mohan and Shilo Shiv Suleman, Suede Gully is India’s largest street art collaboration. The music is directed by Divine and Sneha Khanwalkar, choreographed by Mukti Mohan and a range of other dance groups. The set consists of a bogie of a local train, gullies in Delhi, Shillong and Madurai and is painted by Shilo Shiv Suleman and a crew of talented street artists. Every frame, every lyric and every dance move is rich in culture and art.

Suede Gully isn't just a much-needed explosion of art, it's a multilingual, multi-cultural, multi-disciplinary wonder! Suede Gully features eight distinct rappers belting out rhymes in 4 different languages—Mumbai rapper Divine and his team of hip-hop artists like Prabh Deep, Shillong rap crew Khasi Bloodz and Madurai-based artist Madurai Souljour. Each artist shows off their skills in a variety of languages including Hindi, Punjabi, Tamil and Khasi.

The video itself is a marvel, quite unlike anything we've seen in India. It's the kind of video that you quote in a debate when someone feels all hope is lost for art in today's time. The kind of video people will thank you for introducing them to.  The beats take not more than 5 seconds to completely captivate you; the lyrics demand replay after replay until you know them by heart, and the stunning graffiti seems too good to be true. The video's authenticity is undeniable- the locations chosen are iconic and clearly representative of a life the rest of us can only witness in awe. The lyrics are simultaneously a rebellion against expectations and a revolution for a new wave of creators. Definitely worth a watch.

Suede Gully is a tribute to the fiercely talented, independent souls among us who break all the odds to express themselves, regardless of where or when they were born. It's clear these people are destined for great things, and we should consider ourselves lucky we get to be a part of the journey.

Celebrate the suave spirit of Puma Suede and experience, one-of-a-kind, multicultural and multilingual collaboration of Indian street artists with Suede Gully.

Powered by Suede Gully. 

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Updated Date: Nov 06, 2017 18:13:30 IST