 "Sanspareils Greenlands awarded for creating professional level cricket ball without use of leather")
Major Indian cricket equipment brand Sanspareils Greenlands (SG) has been honoured with an Innovation in Business Award by the People for the Ethical Treatment of Animals (PETA) India because of their development of a professional level cricket ball without the use of leather. PETA has called this a “groundbreaking” development.
SG CEO Paras Anand has introduced the ball, dubbed the Super 50, noting that it will last longer and perform more consistently than traditional leather balls.
‘New thinking in cricket’
Traditionally, cow skin has been preferred for cricket balls. One cow hide sheet only makes three dozen balls. SG CEO Anand believes that this new technology brings new thinking to the sport.
Every stitch. Every seam. Every bounce.
— SG cricket (@sgcrickett) December 18, 2025
One ball. Infinite performance.
SUPER50!#sgcricket #cricketequipment #CricketTwitter #sanspareilsgreenlands #cricketball #consistency #believe #become pic.twitter.com/cWDlOfiofU
“Super 50 represents a new thinking in cricket — where technology, performance, and empathy coexist. We thank PETA India for recognising this effort and encouraging responsible innovation in sport”, shares Anand.
“SG’s brilliant new leather-free cricket ball is proof that players across the world can enjoy their favourite sport without supporting cow slaughter,” says PETA India Director of Corporate Affairs, Ashima Kukreja.
“PETA India congratulates SG for this compassionate invention and urges other sports equipment makers to follow SG’s lead,” Kukreja said.
SG will receive a framed certificate from PETA India – whose motto reads, in part, that “animals are not ours to wear, use for entertainment or abuse in any other way”.
Quick Reads
View AllCows are fiercely protective mothers who exhibit complex social bonds and experience empathy for other members of their herd. In India, cows are also considered sacred.
The Super 50 ball is available for purchase on SG’s website. SG is a sports equipment manufacturer established in 1931. It is based in Uttar Pradesh’s Meerut. Several top level cricketers use its equipment.
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