 "IPL's brand value down by 20% to $9.6 billion in 2025, from $12 billion in 2024; here's why")
The brand valuation of the Indian Premier League (IPL) nosedived by 20% in 2025 with only one team registering an increase in brand value this year.
According to a report in the Times of India, the value of the IPL ecosystem, which was $12 billion a year ago, came down to $9.6 billion this year. The report quotes the latest data from Brand Finance which assessed the valuation. The report states several reasons behind the fall, which, as per Brand Finance, is only the second year when IPL’s value has moved backwards.
Why IPL brand value declined in 2025?
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IPL 2025 was the second season since in the history of the league that the tournament had to be stopped midway. Due to the border tensions with Pakistan, IPL had to be suspended for about a week before the tournament proceeded again.
This uncertainty has been cited as one of the reasons for the dip in the valuation of world’s richest cricket league. Uncertainties regarding the mega auction and the ban on real money gaming applications have also played a big part.
2020, the year COVID-19 induced lockdowns began, was the only other season when Brand Finance had seen a drop in the league’s value.
Earlier in October, a report from D&P Advisory had also flagged a two-year decline in IPL’s valuation. It stated that the IPL was valued at ₹76,100 crore ($8.8 billion) in 2025 compared with ₹82,700 crore ($9.9 billion) in 2024 and ₹92,500 crore ($11.2 billion) in 2023.
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Nine out of the 10 franchises saw a drop in their value due to the uncertainties but Gujarat Titans stood out as the only outlier.
Mumbai Indians and Royal Challengers Bengaluru, the two most valued franchises, saw their values dip by around 10%. MI were valued at $108 million while the defending champions were at $105 million.
Five-time champions Chennai Super Kings saw a heavy 24% fall to reach $93 million while Kolkata Knight Riders also sharply declined by 33% to $73 million.
Punjab Kings and Lucknow Super Giants saw marginal decline to $66 million and $59 million while Delhi Capitals fell 26% to $59 million. Sunrisers Hyderabad’s value went down by 34% to $56 million, and Rajasthan Royals became the least valued franchise with the steepest fall of 35% to $53 million.
Gujarat Titans bucked the trend with their brand value growing 2% to $70 million.
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