This bookshop is encouraging people to read literary classics using click-bait headlines

When you click on these click-bait headlines, you'll be directed to free copies of books like Romeo and Juliet and Frankenstein.

FP Staff March 24, 2017 17:06:17 IST
This bookshop is encouraging people to read literary classics using click-bait headlines

We live in a time when more people are scrolling through their social media feeds and browsing on the Internet than reading books and visiting libraries. One bookshop has used this to their advantage and undertaken an initiative to get people to read literary classic.

This bookshop is encouraging people to read literary classics using clickbait headlines

Litbait. Screenshot from Facebook

The Wild Detectives, a bookshop-cum-bar based in Texas, introduced 'Litbaits' to their Facebook page. A litbait is a click-bait headline, which when clicked on leads to a full-text copyright-free e-version of a book. The headline contains the plot of the book summarised in less than 10 words, with important details missing. The concept works because of the ability of the headline to intrigue the reader and tempt them to click.

They encapsulate the essence of this initiative in its tagline: "You fall for the bait, now fall for the book."

Here are some of the classics they experimented with:

Shakespeare's Romeo and Juliet.

Oscar Wilde's The Picture of Dorian Gray.

Mary Shelley's Frankenstein.

Rudyard Kipling's The Jungle Book.

Some of the other titles they have turned into litbaits are The Wonderful Wizard of Oz by L. Frank Baum, The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson, Gulliver's Travels by Jonathan Swift and Dracula by Bram Stoker.

Check out Litbaits here.

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