The Kapil Sharma Show hits TRP slump; will Sony pull beleaguered show off air?
The Kapil Sharma show has seen in a dip in ratings over the last few weeks. It was rumoured that the show will be replaced by Salman Khan's Dus Ka Dum in the primetime slot. Now, it is being speculated that that the show may shut down, because its TRPs have halved.
Not just his own team members, but celebrities too have stopped appearing on the show, which was once one of the biggest platforms for the promotions of films. Some of the factors that have contributed to the show's downfall are the feud between Kapil Sharma and Sunil Grover, poor content and a weak line-up of celebrities.
Within one month, The Kapil Sharma Show dropped from 7 million impressions to 3.9 million impressions, as per a report by BARC India. The show once stubbornly held onto the first three positions on Indian television, but has now been superceded by reality shows such as Sa Re Ga Ma Pa L'il Champs and Nach Baliye.
Despite completing 100 episodes last week, the show has not been able to recover from the loss in TRPs, which began following the fight between Sharma and Grover. Sharma threw a shoe at Grover, and the latter left the show and never returned. Sony, the channel where the show airs, has maintained that it will not scrap it.
Amidst these rumours, it is also being speculated that Sunil Grover's new show has gotten stronger. While some reports suggest that Grover had a closed-door meeting with the executives at Sony, other reports suggested that nothing has been finalised yet.
Kapil Sharma and Sunil Grover's equation has always created headlines. The duo worked together on Comedy Nights With Kapil, where Grover essayed the role of Gutthi. While many hailed Kapil Sharma as being one of the funniest people on Indian television, Gutthi was one of the five funniest characters on TV in 2013. In 2013, he quit the show because the makers refused to re-negotiate his fee. Following the failure of his own new show, he returned back to Comedy Nights With Kapil.
Kapil Sharma began his career as a participant on season 3 of The Great Indian Laughter Challenge. He made appearances on Sony's Comedy Circus which were so successful that colours approached him to create his own show, which would be called Comedy Nights With Kapil. The show suffered from comparatively lower TRPs than the ones it achieved at the height of its success. The show's frequency was reduced. It also faced stiff competition from the Krushna Abhishek-Bharti-starrer show Comedy Nights Bachao.
Sharma then made a move from Colours to Sony. His new show was named The Kapil Sharma Show, and his crew from the previous show followed him. The parting was acrimonious, and Colours had reportedly hiked Sharma's fee from Rs 70 lakh per episode when Comedy Nights with Kapil started, to Rs 1.25 crore in 2015 around the time that he shifted to Sony.
But his brand began to take a hit following a tweet where he alleged that he had been asked to pay a Rs 5 lakh bribe to civic officials in Mumbai for regularising his office space. He tagged Narendra Modi in this tweet, but it later emerged that his office space was an illegal construction. He was also accused of flouting Coastal Regulatory Zone building norms and destroying protected mangroves near his Versova home.
Kapil Sharma had moved from the 27th position on Forbes' 2016 richest celebrities list the previous year to his current 11th rank. He was one of the few television celebrities on the list.
This was followed by the altercation with Sunil Grover. The duo took their fight to social media, where Grover made his feelings about being hurt public. Reports suggest that executives at Sony tried to get him to sign a no-interaction clause and rejoin the show, but this did not work.
The TRPs of The Kapil Sharma Show fell so much, that it is rumoured that executives gave Sharma a month to recover and get the show back on track, else he would have to suffer the consequences.
Also read on Firstpost: Kapil Sharma-Sunil Grover row: Will 'Dr Mashoor Gulati' find solo success on his second attempt?
Updated Date: Apr 29, 2017 11:59 AM