 "Piyush Pandey passes away: Did you know the iconic adman had strong Bollywood connection?")
The legendary ad guru of the country, Piyush Pandey, died on Friday at the age of 70 after “battling an infection that took a serious turn”. While he is known for the iconic ads of Cadbury, Vodafone, and Asian Paints, Pandey has a strong Bollywood connection as he is the brother of popular singer Ila Arun (known for crooning Choli Ke Peeche, Ringa Ringa, Resham Ka Rumal and others) and noted ad director Prasoon Pandey.
Ila Arun on Piyush Pandey passing away
Ila spoke about his brother’s demise and told the Indian Express, “ My brother passed away at 5.50 am this morning because of pneumonia complications. He was in the ICU. As a sister, I can say he was a precious brother and the life of our family. He was an ad guru who told long stories in 30 seconds.”
“He had a large extended family of people who have been calling to share their grief. He was down-to-earth, proud, and always encouraged others with his words, ‘front foot se khelo’ (play from the front foot), emphasising self-belief and giving one’s best in everything one does. We will always cherish his memory,” she added.
“The memorial service will be held tomorrow at 11 am in Shivaji Park, Mumbai,” shared Ila
Prasoon Pandey and his achievements
Talking about Prasoon Pandey, he has earned international recognition and awards at Cannes Lions, Clio Awards, New York Festivals, Spikes Asia, and AdFest. The Gunn Report listed him among the top 25 advertising directors in the world.
As per Variety report, Prasoon Pandey is set to make his directorial debut with a modern mythological thriller, which will be bankrolled by MovieVerse Studios and Ellipsis Entertainment.
Piyush Pandey also featured in the 2013 John Abraham starrer ‘Madras Cafe’. In the movie, he played the character of the Cabinet Secretary of India.
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