 "Piyush Pandey, Indian advertising legend & the man behind iconic Fevicol, Cadbury, Vodafone pug ads, dies at 70")
The advertising legend of India, Piyush Pandey, who gave us iconic advertisements of Fevicol, Cadbury, and Asian Paints, passed away at the age of 70 on Friday.
Pandey was “battling an infection that took a serious turn”, said Ogilvy Advertising Agency in a statement.
The statement further read, “To our entire Ogilvy family, It is with an unfathomable sense of loss that I write to you about the passing away of our beloved Piyush Pandey. Piyush was battling an infection that took a serious turn. He passed away peacefully this morning. I cannot even imagine how each one of us is going to process this terrible loss in our own way.”
One of the biggest names of advertising in the country
Pandey, who was the Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy, was one of the biggest names of advertising in India and delivered memorable ads like Asian Paints with “Har khushi mein rang laaye”, Cadbury’s “Kuch khaas hai”
He was also behind BJP’s 2014 election campaign “Abki Baar Modi Sarkar” with the iconic slogan “Achche Din Aane Wale Hain”.
Apart from the ideation of Zoozoo characters and pug in Vodafone ads, Pandey also spearheaded public service campaigns like the ‘Do Boond Zindagi Ke’ Polio Abhiyaan with Amitabh Bachchan.
Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.
— Hansal Mehta (@mehtahansal) October 24, 2025
Filmmaker Hansal Mehta paid tribute to Pandey with his iconic Fevicol campaign with the slogan “Fevicol ka mazboot jod hai, tootega nahi!” as he wrote on X, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.”
As per the independent survey conducted by The Economic Times, Ogilvy India was ranked the number 1 agency for 12 years in Agency Reckoner under Piyush Pandey’s leadership.
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