Bharat: Cinema advertisers to showcase promotional material with Salman Khan's film

Bharat, also stars Katrina Kaif, Disha Patani and Sunil Grover in pivotal roles.

FP Staff May 28, 2019 18:04:55 IST
Bharat: Cinema advertisers to showcase promotional material with Salman Khan's film

Salman Khan's Bharat  is one of the most highly-anticipated films to be released during the Eid weekend, creating an opportunity for brands to showcase their products via in-cinema advertising. Moneycontrol reports that cinema advertising witnesses a surge during festival season and for mainstream, big budget releases.

Bharat Cinema advertisers to showcase promotional material with Salman Khans film

Salman Khan in a still from Bharat. YouTube

Siddharth Bhardwaj of UFO Moviez told the publication, "Salman Khan movies’ association with Eid has been a very efficacious formula, so for Bharat, like all Eid-Salman movies, brands are looking to book slots weeks in advance. During festive weekends, and especially with movies like Bharat, our ad inventories are full and we usually charge an additional premium as well on rates."

Bharat will trace the journey of a man, spanning four decades. Beginning with  1964, where Salman is seen as a young circus performer, the posters released by the makers takes viewers to 2010, in which he can be seen as a 70-year-old.

An official adaptation of 2014 South Korean film Ode To My Father, Bharat is produced by Atul Agnihotri's Reel Life Production Pvt Ltd and Bhushan Kumar's T-Series.

The film also stars Katrina Kaif, Disha Patani, Jackie Shroff and Sunil Grover. Directed by Ali Abbas Zafar, it is slated to release on 5 June.

 

Updated Date:

also read

Delhi HC questions Juhi Chawla for directly raising 5G issue in court without approaching government
Entertainment

Delhi HC questions Juhi Chawla for directly raising 5G issue in court without approaching government

Juhi Chawla's plea claimed that 5G wireless technology plans threaten to provoke serious, irreversible effects on humans and permanent damage to the earth's ecosystems.

PVR faces Rs 289.12 cr losses in fourth quarter; revenue 'severely impacted' by coronavirus shutdown, says multiplex chain
Entertainment

PVR faces Rs 289.12 cr losses in fourth quarter; revenue 'severely impacted' by coronavirus shutdown, says multiplex chain

PVR said even though there were no major Bollywood or Hollywood releases in the fourth quarter, the Southern film industry, which saw new movie releases, showed a strong recovery

Sajid Nadiadwala organises coronavirus vaccination drive for crew members of his upcoming films
Entertainment

Sajid Nadiadwala organises coronavirus vaccination drive for crew members of his upcoming films

The employees who received the vaccination mainly belonged to the crew of Sajid Nadiadwala's upcoming movies --Heropanti 2, Bachchan Pandey, Kabhi Eid Kabhi Diwali and Tadap