An exclusive show on Firstpost, She’s the Boss identifies India’s leading business leaders, women who have not only broken glass ceilings but also shattered them. They have transformed industries, advocated gender equality and empowered other women through their work, words and deliberation.
On She’s the Boss we are inspired by heroic women, who are driving change, while emulating dignity, grit and poise. We celebrate women who enrich our lives, stand for gender progress, and believe in meritocracy.
Join us on their unique and incredible journey with author Meghna Pant.
On our show this week we are joined by a patriotic feminist who believes in the India story. She’s someone who has navigated the ever-changing digital world and helped her clients achieve the maximum returns on marketing spends.
In this interview, Rubeena Singh, CEO of iProspect India, India's leading performance marketing and digital agency - Dentsu Aegis Network, talks to Pant. She says she thinks of women as the ‘smarter gender’ and tells us ways in which companies can maximise returns on their marketing and media spends.
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Updated Date: May 26, 2017 12:26:09 IST