She's the Boss: Leaders can stay ahead of the curve when disruption takes place in marketing, says Vandana Chamaria

Hello and welcome to She’s The Boss.

An exclusive show on Firstpost,  She’s The Boss identifies India’s leading business leaders: Women who have not only broken glass ceilings, but also shattered them. They have transformed industries, advocated gender equality and empowered other women through their work, words and deliberation.

On She’s The Boss, we are inspired by these heroic women who are driving change while emulating dignity, grit and poise. We celebrate women who enrich our lives, stand for gender progress, and believe in meritocracy.

Join us on their unique and incredible journey with author Meghna Pant.

In this interview we are joined by Vandana Chamaria, General Manager–Marketing, Hero MotoCorp. Chamaria outlines where the next disruption in marketing will come from and how leaders can stay ahead of the curve. Besides, she also discusses why, despite empowerment, women tend to get insecure, especially mid-management, and don’t manage their careers well.