Sorrell on growth, India, consumer sentiment and talent

WPP chairman Martin Sorrell sees a good future for India, with Indian professionals in demand as Indian brands go global - and as the balance of power in advertising shifts to India, China, Brazil.

In an exclusive interview with Firstpost, WPP chairman Martin Sorrell says that the London 2012 Olympic Games and the 2012 US presidential elections will have a significant impact on advertising.

Martin does believe that recent events will have some impact on consumer sentiment, though, at a micro level, growth will continue, at different speeds across the globe.

Multinational, multi-company groups will have to ask themselves whether the companies in a group ‘run holding hands’ or be set free; he favours setting them free.

Martin sees a good future for India, with Indian professionals in demand as Indian brands go global - and as the balance of power in advertising shifts to India, China, Brazil, and so on.

Watch Martin Sorrell on these and other areas - including England’s thrashing of India in cricket!

Written by Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more