 "Sir Martin Sorrell: 'Don Draper Wouldn't Recognise Today's Adland'")
This weekend will kickstart the annual pilgrimage to south of France for the global marketing and creative community. With 12,000 delegates from over 90 countries, and a record 37,400 entries competing for a Lion, the 61st Cannes Lions festival is expected to showcase the very best creativity and communications has to offer.
In this interview with LinkedIn’s Executive Editor Dan Roth, WPP CEO Sir Martin Sorrell reflects on the changing face of the adland ahead of Cannes, pitting Don Draper’s ‘Mad Men’ against today’s ‘Math Men’. “[This year at Cannes> for the first time, they will be including awards for data and data visualization in addition to health care. So Cannes is sort of expanding into areas which Don Draper wouldn’t recognize. In fact, there’s about three quarters of our business in digital, media planning and buying and data. Sort of our $18 billion, projected $19 billion of revenues for this year, three quarters of it is stuff that Don Draper in the ’60s wouldn’t have known of. So this balance - of mad men, math men, of art and science, left brain, right brain - is really very important and we have to understand it,” says Sir Martin.
 "Macron suggests sending troops to Ukraine: Why NATO allies bluntly rejected it")
 "The original Hitman: 88-yr-old French actor illegally houses 72 guns, 3000 rounds of ammunition, all seized")
 "Indian Army chief meets French counterpart to bolster military ties")
 "Veggie 'steak' is no more a thing in France as govt bans use of 'confusing' terms with vegetarian items")
 "Macron suggests sending troops to Ukraine: Why NATO allies bluntly rejected it")
 "The original Hitman: 88-yr-old French actor illegally houses 72 guns, 3000 rounds of ammunition, all seized")
 "Indian Army chief meets French counterpart to bolster military ties")
 "Veggie 'steak' is no more a thing in France as govt bans use of 'confusing' terms with vegetarian items")