Zee's Punit Goenka: Zindagi will focus on real, progressive stories

Anant Rangaswami • May 26, 2014, 16:44:52 IST

Zee Entertainment is launching a new channel next month that will target India’s growing aspirational class. The premium Hindi GEC is called Zindagi and will charge a high monthly subscription fee of around 25 rupees. Catch Storyboard editor Anant Rangaswami in conversation with Zee’s managing director and CEO, Punit Goenka, on the expectations from Zindagi and on the progress of the Broadcast Audience Research Council or BARC, of which he is the Chairman.

Zee's Punit Goenka: Zindagi will focus on real, progressive stories

Zee Entertainment is launching a new channel next month that will target India’s growing aspirational class. The premium Hindi GEC is called Zindagi and will charge a high monthly subscription fee of around 25 rupees. Catch Storyboard editor Anant Rangaswami in conversation with Zee’s managing director and CEO, Punit Goenka, on the expectations from Zindagi and on the progress of the Broadcast Audience Research Council or BARC, of which he is the Chairman. Watch the interview to know more.

Written by Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more