Zee Entertainment is launching a new channel next month that will target India's growing aspirational class. The premium Hindi GEC is called Zindagi and will charge a high monthly subscription fee of around 25 rupees. Catch Storyboard editor Anant Rangaswami in conversation with Zee's managing director and CEO, Punit Goenka, on the expectations from Zindagi and on the progress of the Broadcast Audience Research Council or BARC, of which he is the Chairman. Watch the interview to know more.
Updated Date: May 26, 2014 16:44:52 IST