Football seems to be finding quite a few takers amongst Indian brands. The latest is mobile phone maker, Xolo, which recently announced a three season association with English football club Liverpool. In addition to a Liverpool-themed phone and merchandise, Xolo is now betting big on ‘Mission Million’, an activation that the brand says will help drive customer preference.
Advertisement Watch Storyboard’s editor Anant Rangaswami in a conversation with Xolo’s business head Sunil Raina to know more.
Football seems to be finding quite a few takers amongst Indian brands. The latest is mobile phone maker, Xolo, which recently announced a three season association with English football club Liverpool. In addition to a Liverpool-themed phone and merchandise, Xolo is now betting big on ‘Mission Million’, an activation that the brand says will help drive customer preference.
Watch Storyboard’s editor Anant Rangaswami in a conversation with Xolo’s business head Sunil Raina to know more.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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