'Where do you make your political decisions?" asks ABP News' new ad

ABPNews has recently launched a campaign for the Lok Sabha elections that are currently underway. Created by Lowe Lintas, ABPaims to carve a space for itself with its election-related programming. The campaign’s core thought is to encourage people to make an informed choice about their candidate. Said Vikas Singh, marketing manager, MCCS, “aap apni rajneetik rai kahan banate hain?” is the question that theABPNews Brand Campaign asks its viewers. Politics is a national pastime and is perhaps the only thing after cricket where everybody has a point of view.