 "The future is wearable tech: The Coca-Cola Company's Ivan Pollard")
The Coca-Cola Company had another good year at Cannes. The soft drinks major added to its impressive history at the festival with another Grand Prix - this time for the Happy ID campaign in the Media Lions category. Apart from that, Coke’s seminar shed light on the company’s real time marketing efforts, too.
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Storyboard’s Pavni Mittal met Ivan Pollard, vice president, Global Connections, and asked him how real time marketing is changing structures and practices at The Coca-Cola Company, and why wearable technology could be the next big thing.
Watch the interview here.
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