Yesterday, it was official. Flipkart has awarded their creative account to Lowe Lintas, the incumbent agency being Happy Creative Services.
Why are marketers, who fund the publications, putting up with readership and circulation data which is dated and unreliable?
Once you get the message and communication right stick with it and keep giving the agency more and more work to keep them inspired.
In the not-so-pleasant scenario that Kingfisher Airline's Vijay Mallya finds himself in now, the detractors and nay sayers are many. And justifiably so. Owing Rs 7,000 crore to 17 banks is not loose change. From being the most sought after CEO, with the chatterati and glitterati vying with one another for a photo opportunity or an invite to his famous yacht parties, Mallya is now the pariah that no one wants to be associated with.<br />
E-commerce, Telecom and FMCG & Consumer durables are the top 3 verticals driving the digital advertisement spends in India.
According to the study, the online advertising market has grown from Rs 1,140 crore in 2010-11 to Rs 2,260 crore in 2012-13 and was estimated to be worth Rs 2,750 crore in 2013-14.<br />
Malaysia Airlines launched the campaign asking Australian and New Zealand customers to describe "What and where would you like to tick off on your bucket list, and explain why?"
It's a dream for any brand when the brand enters popular culture or their tagline begins to stand for situations in daily life.<br />