Last week, GlaxoSmithKline-Consumer Healthcare (GSK-CH) relaunched its flagship health drink Horlicks with a new logo, packaging and commercial. The goal is simple - the market leader wants to expand the 6,000 crore rupee category, whose growth has slowed down from around 15% per annum to around 5-6% per annum.
Storyboard’s Pavni Mittal caught up with Jayant Singh, EVP, marketing, GSK-CH to understand the changes made to the brand and how it will be marketed.